Experience
Litmus
Email and Content Growth Marketing Manager
July 2023 - Present
Email Marketing Specialist
November 2020 - July 2023
- Built, implemented, and own the email testing program to increase email engagement and landing page conversions.
- Planned out and oversaw newsletter redesign
- Code a wide range of emails including interactive and personalized emails with fallbacks for multiple email clients, transactional with dynamic content using liquid syntax and velocity scripting, and static marketing emails
- Created and maintain the code library for the email design system
DMD Marketing
Senior Email Developer/Designer
January 2018 - October 2020
Email Developer/Designer
September 2016 - December 2017
- Design and code responsive emails and templates
- Create custom modular templates for clients
- Code pixel perfect emails based off client designs
- Consult and advise clients on best email practices
- Streamline Rendering Report and Creative Review processes
- Create a code base and coding standards for use for future developers
Internet Brands
Senior Web Designer/Developer
August 2016
Web Designer/Developer
June 2015 - August 2016
- Designed and coded responsive landing pages using HTML, CSS, and JavaScript
- Designed and coded fluid emails that work across all major email clients
- Built modular fluid email templates to facilitate email development
- Worked with the marketing team to create ad campaigns across 3 brands and 13 markets.
Baystone Media
Web Template Designer
February 2014 - June 2015
- Designed and coded templated web designs
- Designed and coded HTML emails and landing pages
- Designed custom buttons and promotions
CodeGreen Development
UI Designer
May 2013 - March 2014
- Designed webpages across multiple screen sizes
- Updated code to reflect design changes
Husky Hog BBQ
Web Designer / Developer
December 2012 - September 2014
- Redesigned website and set up for Wordpress platform
- Designed and coded responsive web design
Education
Litmus Certified Email Designer
Idea Pharm - CAHG Advertising Workshop
Art Director for mock advertising campaigns
Art Institute of Pittsburgh Online
Digital Design Diploma
Alma College
BA Technical Theatre
BS Chemistry
Skills
Design
XD | Photoshop | Illustrator | InDesign | Balsamiq
Code
html | css | sass | gulp | RWD | fluid email design | interactive/kinetic email coding
ESPs
Responsys | Acoustic | ExactTarget(pre SFMC) | Pardot | Mailchimp | Constant Contact